Flogg
In development · UK

Photograph it.
We'll do the rest.

Flogg reads your photos, writes the listing for Vinted, eBay and Depop, works out what it's worth, and keeps your profit and tax straight.

Not on the App Store yet. This page is here while it's being built.

How it works

Three photos. One listing on every marketplace you sell on.

The same jumper needs a different category on Vinted, a different title length on eBay and no title at all on Depop. Flogg works that out once.

1

Photograph it

Front, back, the label. Your phone reads the brand, size and composition off the care label before anything is sent anywhere.

2

Answer up to three questions

Only what the photos couldn't settle, and always a tap rather than a blank box. Usually it's condition, and usually that's it.

3

Post it

Flogg hands you each field in order while you're inside the marketplace's own app, so you never switch back and never type the same thing twice.

One item, three listings

The same fleece, written three different ways.

Not the same text pasted three times. Each marketplace has its own category tree, its own field names and its own limits, and a listing that ignores them gets buried.

Vinted

Category Men › Clothing › Jumpers & sweaters
Title · 100 characters Patagonia Better Sweater 1/4 zip fleece, Navy, M
You keep £24.00

Vinted charges the buyer, not you.

eBay

Category Men's Jumpers & Cardigans
Title · 80 characters Patagonia Better Sweater 1/4 Zip Fleece Jacket Men's M Navy Blue
Item specifics Brand, Size, Colour, Material, Style — all required

Private sellers pay no final value fee.

Depop

Category Menswear › Tops › Sweatshirts
No title field The first line of the description is what shows in search
Hashtags #patagonia #gorpcore #outdoor #vintage

Depop takes 10% of the sale price.

Money & tax

Know what you actually made.

Postage, platform fees and what you paid for it, per item. Not the number the marketplace shows you — the one you kept.

  • What you paid for it
  • Postage you covered
  • The platform's cut
  • What actually landed

Profit this month

£148

Across 6 items sold

Sales this tax year

£640

6 April – 5 April

Trading allowance

£640 of the £1,000 you can earn before Self Assessment

HMRC now receives seller data directly from eBay, Vinted, Depop and Etsy. Flogg keeps the record and exports a spreadsheet when you need one. It doesn't work out your tax, and none of it is tax advice.

Where your photos go

Read on your phone first. Sent only when they have to be.

There is no Flogg account, and nothing to sign up to. What we hold is a count of how many listings a device has made this month — and that is genuinely all.

On this iPhone

The label never leaves

Where your iPhone supports Apple's on-device model, the brand, size and composition are read from the care label on the device itself. That text is not sent anywhere.

Also on device: every item, photo, price and profit figure you record.

On our servers

Read, then discarded

Photographs are sent to write the listing and dropped when it's written. They are not stored, not used to train anything, and not sold.

Kept: a count of how many listings your device has made this month. There is no Flogg account.

Fifteen listings a month, free.

Enough to clear a wardrobe without paying anything. Flogg Plus is £7.99 a month for unlimited listings, every marketplace at once, and the full tax year.

  • Vinted, eBay and Depop
  • Assisted posting on all three
  • Profit and tax-year totals
  • Photos never kept

Coming to the App Store. UK first.